According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video on-demand audiences.

Indians are paying for content on video-streaming platforms and there are as many as 9.6 crore active paid over-the-top (OTT) platform subscriptions in the country.

According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video-on-demand audiences.

India has an average of 2.4 subscriptions per paying audience member.

What is interesting is that the OTT paid audience is not limited to the top metros.

The report pointed out that the top six metros contribute only 11 percent to India’s OTT universe and 35 percent to total paid subscriptions in India.