Despite not being a very new platform, Mastodon had substantial growth in India in 2019. Due to Elon Musk’s takeover, some users are moving from Twitter to Koo and Mastodon.
Elon Musk, the new owner of Twitter, has been making fun of Mastodon, the platform’s competitor, but some would say that he has overstepped his bounds this time. In a tweet that now seems to have been deleted, he targeted users who were criticising Twitter’s most recent upgrades and invited them to join “masterbatedone” if they were having issues. Musk made a jesting tweet on Mastodon at a time when numerous users were dealing with protracted system disruptions. Following the shift in ownership of the site last week, some users are leaving Twitter in favour of rivals like Koo and Mastodon.
What is Mastodon?
Mastodon is not a particularly new platform, but in 2019 it saw significant growth in India. After Twitter suspended senior Supreme Court attorney Sanjay Hegde’s account at the time, a large number of people migrated to Mastadon.
Despite operating differently, Mastodon has capabilities that are comparable to those of Twitter. Users of this open-source social networking platform can create their own “communities” or join pre-existing ones. Mastodon allows users to ‘toot’ their opinions as opposed to tweeting.
Mastodon really getting disturbed twitter
Twitter appears to be performing pretty well despite these campaigns. An internal memo that The Verge was able to access claims that during Musk’s first week as owner, Twitter’s daily user growth reached “all-time highs.”
According to the report, Twitter’s “monetisable daily user (mDAU) growth has increased to more than 20%, while Twitter’s largest market, the US, is rising even faster.” For perspective, Twitter reported in its second quarter report that it had 237.8 million monthly active users.
But even though the user base is expanding, Musk’s main problem is that many advertisers are leaving. They worry that during the US midterm elections, there may be a rise in false information on the platform, and that their advertisements may be displayed next to false material.